Summative Project Brief (Food Festival)


 

SCENARIO

Just for completeness, this is the link to the SPB from the exam board. Although, you will find everything that you need here.

The town of Crawdale is hosting a weekend food festival on its main street.

Your task is to design the graphics and promotional material for the festival. 
You will also create a stall for a market trader.

You will produce designs for a:

  • street banner to go across the entrance to the festival
  • blimp to advertise the festival
  • programme to be issued to festival goers
  • market stall
  • skirt and canopy for the market stall.


 

GETTING ORGANISED

Folders

You need to ensure you save all the work you do in the correct folders. This is not optional; if you do not do this then your work will not be looked at by an examiner.

Create a folder called DA203SPB that contains these two sub-folders:

  • PRODUCTS – all final products must be saved here
  • EVIDENCE – all other evidence must be saved here.

Products are shown with this symbol Product and other evidence is shown with this symbol Evidence .

Elements table

You must keep careful records of all the sources you use to gather elements, both primary and secondary.

You should describe:

  • each element and any changes you make to it
  • how and where it is used in the products
  • details of the permission required for its use.

Evidence Create an elements table. Ensure that you keep it 'up-to-date' throughout the project.

There are three issues to concern you when you make the elements table:

  • make sure that you have the right headings and that every column is complete.
  • make sure that you fill it in every time you source or create a resource.
  • google is never the source of any image - the examiner makes this point; always go to the website and then note the source.

As your work is to be presented as an e-portfolio you can make the links live and shorten them to make them take up less space in the table. In this example I have found an image of a street food festival in Jakarta that I think that I can uses. I have copied the image and copied the link. When I paste the link into the elements document, it takes up far too much space. When I mouse over the link, Word shows me the link in detail.

When I right click on the link I can select "Edit Hyperlink" and see the "Edit Hyperlink" dialogue. At the top is the "Text to display" that can be edited to be more reasonable. The link will still take the reader to the right image.

Now it takes up much less space.

Press "OK" and the reduced link is in my table. This has made little difference because the image itself is on the next page and that has made my table lop-sided. I need to make my image smaller but in a consistent way that will preserve the quality of the image and make sure that all images are treated equally.

Right click on the image and select "Size and Position" to get the "Layout" dialogue box.

Change the width to be something sensible that you can use image after image so that you are consistent. I have picked 12cm.

Press "OK" and the image is 12cm wide on the page and everything fits.

Note that I have added a brief written description of the image. I could also add why I have chosen it.

Copyright

You must comply with copyright. We will write a copyright statement to be included in your e-portfolio later.

Test Buddy

You must have a test buddy who will give you useful feedback on your work. You could also be a test buddy for someone else and comment on their work.

Test buddy feedback should be given on product designs and prototype products and should include:

  • what is good about the work
  • what could be improved.

Each student will work with a test buddy to give and receive feedback on their product designs, prototype products and final product. Students must be made aware of what is expected of a test buddy: they can comment on the ‘what’ (what they think is good and what they think could be improved), but they could not feedback on the ‘how’ (eg how to make changes or specific solutions to any problems). We will use the blog that has been set up just for this purpose. Work can be shared electronically with our test buddies without adding comments to the work itself.

End-of-Project Reviewers

You will need feedback from end-of-project reviewers on your final products.


 

PROPOSAL

You should research existing food festivals and come up with some ideas for the festival and products.

Read all the instructions for each product and make sure you understand what is required.

Evidence Complete a proposal that outlines:

  • The festival: What is the theme? Who is the intended audience for the festival? Clearly the easiest thing to do here is to identify the theme that you intend to use; street food, fast food, Mexican food, local food, home-grown food, a theme based on a single food item such as apples or lamb. The more difficult task is to identify the target audience of your food festival. There are a number of websites that can help you to describe your target audience Wikipedia suggests a little more than a target audience is a group of consumers. If you want a simplified outline of target audience, try Simplicable. Marketing91 has considerable more detail (verging on Business Studies!) but it is useful information. The strangely named Pestle Analysis website is full of useful information that you could apply to your festival. The Chron website suggests making use of "personas" to help you describe your target audience. An interesting approach is highlighted by ExposureNinja. Finally, Fabrik has some good advice. Of course, you are more than welcome to find advice of your own. So are you going for a local audience or are you going to try to atrtract visitors to the festival? Will you be trying to appeal to a young or an older audience, individuals or families? In essence you are adverting the festival - how will you know that your adverting is successful?
  • Products: outline your ideas for the street banner, the blimp, the programme, the market stall and its skirt and canopy. At this stage, hand drawn graphics and a brief explanation would be sufficient. Draw your ideas in pencil and they can be scanned and added to your proposal. It is important that you try and explain your choices at this stage so that you can evaluate them later in the review section. If you don't do this now you will set yourself up to get a low mark in the review section - a situation that you should try to avoid. Give some thought to the colours that you might use; colours have meaning and the meanings can change depending on the culture you are describing.
  • Resources: how will you gather the main elements you need? Remember that you must comply with copyright. What is your search strategy? Are you going to look at every site possible or will you use sensible search techniques? You must write down how you will find your resources before you set off to find them. As always if you do it in the wrong order then you will not get the marks that you want.

Discuss your proposal with your teacher and get their approval before you continue. Your finished proposal should be well-written, informative but concise: make sure that the reader can visualise the products that you have in mind and know why you have selected the elements that you have.


 

DESIGN LOG

You must use a design log to record the design process as you develop your products.

Evidence Create a design log.

It should include:

  • key stages in the design and development of your products - if you change or develop a product then it has to be in your log. Crucially, when you start you will have some influences, a collection of ideas at the start, a sort of small, focused moodboard that you should include in your log. You must always explain your decisions to the examiner.
  • explanations of your design decisions - if you have a choice (a white background or a blue background) then you have to explain your choice and the decision that you made.
  • explanations of your use of graphic tools and techniques - when you are making something or editing something and you use a new technique that you have not explained before then you must explain it to the examiner in your log: Adam, this involves a lot of description, explanation and screenshots, possibly 20 pages or maybe more.
  • feedback on final designs and possible improvements - this is where you include feedback from your test-buddy as well as your teacher.
  • changes made in response to feedback and testing.

Update your design log as you work through the project, using annotated images where appropriate, so if you are reading this Adam, it actually says in this website that you should write about 20 pages explaining for the examiner how you went from a blank piece of paper to a finished design via all of the intermediate stages in as much detail as is necessary to demonstrate how ity was done.

You must keep a design log for each of the products that you make. Start with the hand drawn graphic that you created for each product in the the proposal and then show all of the steps in the development process up to the final product. Each of these logs could be as much as 20 pages or even more Adam, so there is a lot of writing to do.

Good practice: One or two students have said in lessons why they have chosen the style of content for the banner or the lettering or the shape of blimp but have not written it down. If you have that conversation with your teacher and do not write it down then there is the possibility of a higher grade gone missing. If you change your mind about something (I didn't like that because ... or I am not sure that is appropriate for that audience because ...) then include it in your writing. This is what the examiner wants to see.

 


 

STREET BANNER

An horizontal banner will be hung across the street at the entrance to the festival. 
The banner will welcome visitors to the festival.

Evidence Produce a design for the banner.

It must:

  • be 15m wide by 1.5m high, drawn to scale - constructed in Fireworks, 1500 x 150 pixels.
  • be created using drawing and image editing tools to edit and combine elements
  • include the name of the festival, dates and times
  • include images that represent the food festival.

Product Produce a representation showing what your banner would look like in situ. The representation must show how the banner is attached to both sides of the street.

 

 


 

BLIMP

A blimp will float in the sky above the festival.

Evidence Produce a design in 3D for the blimp.

The blimp must:

  • include the name of the festival
  • feature other appropriate elements.

Product Produce a representation showing what your blimp would look like in situ. The representation must show how the blimp is attached to the ground.

 


 

PROGRAMME

A programme needs to be created to be given to visitors on arrival at the festival.

Product Produce the programme. It must:

  • be two sides of A4 (to fold into an A5 leaflet)
  • include the name of the festival
  • include examples of traders and their produce
  • include examples of activities available over the weekend such as cookery demonstrations, competitions
  • feature other appropriate elements

 


 

MARKET STALL - FRAME

You must design a frame for a free standing stall that will be suitable for adding a skirt and canopy.

Product Produce a drawing of the frame. It must:

  • be created using drawing tools
  • be 3D
  • show the dimensions
  • include a table top for displaying produce

 


 

MARKET STALL - SKIRT AND CANOPY

The frame will have a skirt and canopy. You will design the skirt and canopy. 
The design must be suitable for the produce being sold.

Evidence Add a skirt and canopy to the frame drawing. It must be created using drawing tools.

Product Add a surface design to the skirt and canopy. 
Use drawing tools to develop suitable colours, graphics and signage.

Product Produce a representation of the stall in use. 
The representation must be created using image editing tools.

 


 

E-PORTFOLIO

You must exhibit your graphic products in an e-portfolio along with supporting evidence.

You must treat the e-portfolio as another graphic product and include appropriate graphic elements on the context pages. You should consider the scenario when selecting the elements.

Make sure you have all the evidence you need in your PRODUCTS and EVIDENCE sub-folders.

How should it be structured?

It is important that the structure of your e-portfolio is logical so that the moderator can find all the evidence.

You may wish to produce a structure chart for your e-portfolio showing how the pages link together.

The e-portfolio should include:

  • a home page showing:
    • your name and candidate number, centre name and number
    • the title of this SPB (DA203 Food Festival)
    • the browser and resolution that should be used to view the e-portfolio
    • links to the context pages
  • context pages with commentaries to introduce and link to the required evidence
  • appropriate graphical elements on the pages.

Preparing the evidence

The Digital Applications moderators’ toolkit specifies the file types that all moderators can view. It is your responsibility to ensure that your e-portfolio only includes files that can be read using the toolkit.

The Digital Applications moderators’ toolkit is published on the Pearson website.

Building the e-portfolio

Create your e-portfolio Remember that you must comply with copyright.

Make sure that there are clear, working links to the products and all other evidence.

Testing

Test your e-portfolio to ensure that it works properly even when it is on a 
stand-alone computer.

Make sure that you specify the browser(s) you have used for testing.

Check the size

Make sure that your e-portfolio is not too big. 
The recommended maximum file size is 30 MB.

 


 

REVIEW

You must carry out a review of your finished products.

Ask end-of-project reviewers to evaluate the products.

The review must include:

  • your evaluation of the finished products
  • consideration of feedback from end-of-project reviewers
  • suggestions for improvement.

Evidence Produce your review.

 

 

 

 

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